Foreseen price hike in buying PCs and mobile handsets this year! Are you planning to exchange your mobile handset or to buy a new PC? You will have to allot a little more budget, for the expenses are expected to rise high this year. “Prices are going to rise up for expensive devices”, Gartner had reported in a research released on Thursday. Rates of PCs and mobiles will peak on average by two percent this year, based on U.S. dollars. Approximating those calculations and numbers, the prices of PCs are expected to rise up by 1.4 percent and mobiles by 4.3 percent. It is natural now that the consumers prefer gadgets suiting their lifestyles than being cost sensitive. Also the overall costs of components are increasing year after year resulting in the price increase of expensive devices. “The days of users preferring to buy the cheapest products are gone; Buyers are less price sensitive and are instead buying devices that suit their lifestyles”, said Ranjit Atwal, research director at Gartner. This forecast is affirmed in February by Lenovo's chief operating officer, Gianfranco Lanci, who said PC prices would go up this year due to a shortage of DRAM, SSDs, batteries, and LCDs. People search for gadgets with high-five features than gadgets with limited features such as little storage, low resolution camera, limited memory, etc. “Premium priced smart phones will go up by roughly 4 percent.” Gartner said. High end Android phones will be affected by the price rise than the low end ones but consumers reason it as affordable notifying the distinctive features and applications. Chinese trade market can be taken as a good barometer for this price rising. Global pricing of Chinese branded smart phones will go up to RMB 2,000 (US$290) by the end of this year from RMB 1,700 (US$246) at the end of last year, analyst firm Trendforce said last month. This is due to the component NAND flash’s tightened supply. “Smartphone shipments worldwide this year will total 1.9 billion units, up from 1.89 billion last year”, according to Gartner. The style remains the same with PCs shipments too. PC giants like DELL and HP have moved on to deliver high pricing game PCs and 2-in-1s and the consumers are willing to do the purchase considering the features that are high to the core. The analyst group estimated that there will be a slight drop in shipments of PCs, tablets and mobile phones but the factor will not affect the predicted and attaining larger gain margins by the manufacturers.